Ashley "Ash" Williams is a fictional character and the protagonist of the Evil Dead franchise. Created by Sam Raimi, he is portrayed by Bruce Campbell and is the only character to appear in each entry of the series, including a post-credits and audio cameo in the 2013 and 2023 soft reboot films, respectively. Throughout the series, Ash faces off against "Deadites", creatures possessed by the ancient evil of the Kandarian Demon. Ash, since his debut, has been considered a cultural icon and an iconic horror hero. In 2008, Ash was selected by Empire magazine as the 24th greatest movie character of all time, and in 2013, was voted by Empire as the greatest horror movie character ever.